AIRBNB.COM REDESIGN

Role: Lead Creative Producer
Problem: Complicated and unclear way-finding and no organized structure behind the range of offerings.
Solution: Build a comprehensive visual system for better way-finding and user experience. Then, produce all the content under unique quarantine circumstances.

A large cross functional team was created within the company for Airbnb.com. For the first time the Creative team was working side by side with engineering, content strategy, UX design and leadership to create a completely new user experience for Airbnb.com users. My role was to support the Creative team and establish us as strategic partners and build relationships with all the cross functional teams. Once strategy was aligned I then led production for photography, illustration, and animated content for the launch of the product, being extra creative due to quarantine circumstances.