AIRBNB PLUS PRODUCT LAUNCH

Role: Video/Content Creative Producer
Problem: Airbnb needed to diversify their offerings and invite a new type of traveler to use their services.
Solution: Launch a new product and build a brand from 0 to 1M bookings.

I led the production of video content for the initial launch of Airbnb Plus in 2018. In 4 months created 8 long form videos from which hundreds of assets were created. Through this video execution we formulated the narrative for the entire brand. As the brand grew I supported the creative team in the creation of brand guidelines, social content, editorial and supplemental educational content.