Samsung Connected Living
Role: Creative Producer
Problem: The client, Samsung needed a way to educate the consumer on the new suite of products and how to use them.
Solution: Create an illustrated/animated campaign with a family of characters that navigated the new Samsung Connected Living lifestyle. Assets were shared digitally and in a new retail experience.
My role as Creative Producer was to support the team in the sourcing and bidding of various illustrators, animators and music/sound composers globally. Support in the logistics and coordination of the visual assets and brand material for the marketing activations globally. Supported the team during the development of a new proposed retail experience.
Testing new directions
Despite the rapid growth in the smart home market, a large portion of consumers still finds that "smart homes" is something difficult to get started with.
So as a part of a discovery project to validate different types of communication to consumers, Your Majesty was invited to create an interactive kiosk that could be tested in retail locations across the U.S.
Derived from the Samsung brand guidelines, we created a family of illustrated characters that star in eight animated shorts. Each short tells a story about how connected products can ease everyday life.
Rolled out to mine insights
The solution was a retail experience that uses a mix of product content and illustrated videos to guide retail customers in three key acts.
The kiosk features a 16" touchscreen with a connected 55" QLED 4K TV. The unit was designed to be both freestanding or placed as an endcap in an aisle.
The kiosks has been installed in six retail locations across North America and will gather engagement metrics to inform Samsung’s next steps in their communication strategy.
