Nike Brand Activations

Role: Experiential Producer on a series of brand activations for Nike Women NYC.

Worked with a team of producers on the set build and applying Nike brand collateral through the space. Sourced the local vendors, casted brand ambassadors and coordinated all day of logistics. Collaborated on 16 activations over the course of 4 years.

BraHaus was a unique collaboration aligning with the opening of athletic wear boutique Bandier. An event for women to get fitted for the latest Nike Pro Sports Bra at Bandier with BraHaus – a fitness junkie’s dream come true, brought to life with the help of Baron Von Fancy as an immersive art installation. Adding to the experience guests could quench with cold pressed drinks from The Juice Witches, get fresh boxer braids and hair care goodies from Amika, all while listening to the tunes of female DJ duo Angel & Dren.