Host Educational Program

 

Role: Lead Creative Producer
Problem: Airbnb needed content to educate hosts on the quality and design standards to be part of the Airbnb Plus program.
Solution: Create a host educational program and a suite of content all to be hosted on accessible platforms.

My role was to support the Creative team in building an educational system that is quick and accessible to hosts. While concepting on video assets, we collaborated with The Gaabs and developed a unique stop animation method that made production efficient and cost effective, as well as creating a new visual style that Airbnb could own. We also developed illustration styles and thousands of interior design tips and tricks.

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Series of stop-animation style films re-creating benchmark hosts’ homes.

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Behind the scenes sneak peek of the in studio production for this series.

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